Adler School of Professional Coaching-SouthWest, LLC
To create excellence through coaching, begin with excellence in coach training.

History & Affiliations
Adler School of Professional Coaching (ASPC) is dedicated to providing excellence in coaching education. We have two campuses, Adler School of Professional Coaching Inc. in Toronto, Ontario (www.adlercoach.com), and Adler School of Professional Coaching-SouthWest, LLC in Phoenix, Arizona. Both locations are affiliated with a degree granting post-graduate school – Adler School of Professional Psychology, one of the most respected institutions of its kind. That school was founded in Chicago in 1952 by Rudolph Dreikurs, and the Toronto site has been in existence for over two decades.

Adler's Professional Coaching Program has been Accredited by theInternational Coach Federation (ICF), the established benchmark of coaching professionalism.

Adler School of Professional Coaching is proud to be a member of the Association of Coach Training Organizations (ACTO), which stands for excellence, standards and stewardship in coach training.

Adler School of Professional Coaching is proud to be a member of North American Society of Adlerian Psychology (NASAP), and in partnership with NASAP provides NBCC & APAcontinuing education credits for our courses.


Adler School of Professional Coaching is pleased to offer discounts to members of these professional organizations:



(Society for Human Resource Management)



(American Society for Training & Development)



(Employee Assistance Professionals Assoc.)



( Institute of Management Consultants)


(National Board for Certified Counselors)



(American Psychological Associations)


(International Association of Facilitators)


(Organizational Development Network)


Please feel free to inquire about a courtesy discount for your strategically aligned professional organization.

Contact us at 602-493-1886 for detailed information on available discounts.

ASPC offers a variety of training programs for individuals and organizations interested in acquiring the powerful tools of coaching, including:
· Foundations of Professional Coaching, a “starter kit” of coaching tools and techniques
· Adler Certificate in Professional Coaching, providing in-depth training for professionals
· Coaching Skills Programs tailored to the unique needs of client organizations
· ParentCoaching, an advanced specialized training
· Advanced Coaching Skills Seminars

Why choose Adler School of Professional Coaching?

  • ICF Accredited Professional Coach Training
  • Award Winning corporate services (Winner of the prestigious PRISM Award, for outstanding organizational development through coaching)
  • A name you trust - we are associated with the world famous Adler School of Professional Psychology
  • A face-to-face interactive format, and a rich, creative multi-level learning experience
  • A unique model that provides both depth and breadth of learning
  • Locations in Phoenix and Toronto

At Adler, we respect and maintain close collegial relations with many other coaching schools in North America . We believe, however, that a combination of six criteria makes the Adler program unique: depth, breadth, applied learning, experiencing your own coaching, in-person contact, and quality of trainers and mentors:
· The depth of the Adler program comes from its connection with theories of human change that have been tested in other contexts for over a century.
· The breadth of the Adler program comes from including the broadest spectrum of coaching principles and approaches. Graduates have the freedom to explore many specific techniques because they have this broad foundation. They also have the flexibility to modify techniques to fit different situations because, through our program, they understand the principles underlying specific techniques.
· At Adler we stress experiential, hands-on, applied learning. We believe you must use the skills to own them. From day one of the Foundations Course, and throughout the Certificate program, you will coach under the supervision of faculty so that you will DO coaching as well as KNOW coaching.
· Our approach to coaching skills training includes your own one-on-one individual coaching sessions. This gives you a taste of being coached, as well as encouraging you to set your intentions before and to set up an action plan after the training.
· Adler’s training is mainly face-to-face, with teleclasses and distance learning as supplements. We feel that nothing can replace personal contact as an aid to learning.
· The faculty at Adler is first-rate. We invite you to talk with any one of them to find out for yourself. Contact our staff at 602-493-1886 or at [email protected] to set up an appointment.

Irrespective of their backgrounds, past participants overwhelmingly rated the course as very good to excellent. In their feedback, participants singled out the following aspects of the program as particularly valuable:
· Increased understanding of coaching process
· Quality of the skills training
· Quality of the facilitation
· Value of being exposed to a diversity of practicing coaches
· Helpful guidance on suitable reading materials
· Excellent modeling of coaching by the presenters
· Innovative learning experiences
· Practical applicability of course content
· Continuous attention to learning needs of participants

Participants love our training:

“… Class sizes are limited so the personal attention and support during and beyond the classroom are incredible…. From the moment we enter the classroom until the moment we leave, we are immersed in a rich, multi level learning experience. It's always challenging, meaningful and above all fun!”
--Isabel McDougall, Director of Community Development for Maricopa County, AZ

“The ‘Foundations of Professional Coaching’ class was extremely valuable to me in that it taught me the difference between advising, consulting, and coaching. Now, when I meet with clients, I ask more questions to draw out their own answers. My interactions have become more focused on clients' needs, ideas, and solutions rather than my own."
-- Barbara Limmer, Director of Alumni and Executive Career Management, Thunderbird, The American Graduate School of International Management

"Best course I have ever taken."
-- Michael Shovlain, Executive Director, Scottsdale Prevention Institute

"If you want to help people to bring about change and meaning in their life, then Adler will teach you how.  They know what they are talking about, and the course is very rewarding."
--Jan McGrath, Partner, jpSage Consulting

“One of the reasons that I chose this school, after doing some investigating, is that it looked like it was a very holistic approach, and also very comprehensive, in that I was going to get the best of many approaches.  … I want to be comfortable that I’ve got the spectrum that’s needed to be properly trained, and to be able to pick and choose what feels right for me from a number of disciplines in coaching, and that’s totally what I got at the Adler School.   Not to mention wonderful connections with fabulous people, and really great personal growth….  It was just a fabulous decision for me to take that program.”
-- Joyce Kaplan, Attorney

“Be prepared to be impacted personally and professionally!”
--Katharine Halpin, Master Certified Coach

“Overall course rating on a scale of 1-10: 12 … Love this seminar & everything about coaching!”
--Bobbe McGinley, Addictions Counseling Treatment

What’s Adler got to do with coaching?
The philosophical foundation of the Adler Schools is rooted in the science-of-living system developed by Alfred Adler (1870-1937). Dr. Adler was a Viennese psychiatrist whose theories were far enough ahead of their time that they continue to be considered current. Adlerian Psychology emphasizes the uniqueness of every individual and stresses the individual’s relationship with society.

Adler has been called the “father of coaching.” He recognized the intricate interplay of social/cultural and family/individual life. He thought of mind and body as an integrated whole. He gave credit to people's creativity in solving problems, even if the solution created more problems. And, most importantly, he wanted to apply his theories to everyday life, not just to subjects in a research study.

ASPC recognizes strong parallels between Adlerian principles and coaching precepts. We highlight those congruencies to provide an additional context and framework for students to consider and use in their coaching, but do not actively teach Adlerian theory in our coaching classes.

Adlerian theory may be understood & remembered using the acronym “SUPER”:
S: Social interest is a barometer of mental health, and connectedness is essential. The “S” can also be seen to stand for “service to others”.
U: Unity of the individual. In contrast to atavistic models (such as ego/id), Adlerian theory holds the premise that there is something that unites us in some style. The whole of the person is more than the sum of his/her parts.
P: Private logic. We don’t experience reality directly, we filter it through our beliefs, assumptions and experience.
E: Equality. We’re not the same, but we’re equal, and equally entitled. Mutual respect and dignity are essential concepts in Adlerian thought.
R: Reasons for our behavior. Behavior moves towards our goals, and our actions are purposeful towards those goals. Our conclusions create a pre-formed inner logic.

Contact info:
Adler School of Professional Coaching-SouthWest, LLC
13835 N. Tatum Blvd., Suite 9-182
Phoenix, Arizona 85032-5582
Phone 602-493-1886
[email protected]

^Top of Page^

Courses & Certificate Program | Corporate Services | Special Events
Coach Referrals | Calendar & Fees | About ASPC-SW

1999-2004 Adler School of Professional Coaching-SW LLC. All Rights Reserved
Privacy Policy | Site Issues